Microsoft is killing Navision

If you like me thought that a career working with Navision, or Dynamics NAV as Microsoft likes to call our system, would be a career for life then I think you need to start and rethink that option. Microsoft is slowly but surely killing Navision without replacing it with Dynamics NAV!

Take a look at the below statistics taken from Google Trends shows it very clearly. The statistics from Google Trends are made based on how many times users are searching for a specific word or search terms. Microsoft made their name changes away from Navision, Axapta, Great Plains etc. into the more anonymous Dynamics NAV, Dynamics AX and Dynamics GP.

If you look at the graph, then you can clearly see that the number of people searching for Navision is falling ever since Microsoft bought Navision A/S, not much but still. Since before the name change in 2006 you see a very clear trend. Less and less people are searching for Navision.

So maybe you think that people instead are searching for "Microsoft Dynamics" (using "" makes Google check for the entire search term - not the individual words). But the graph below shows that the number of people searching for "Microsoft Dynamics" have gone up good. But if the name change had been a success then you would have been able to see a change where just as many people would search for "Microsoft Dynamics" as for Navision, Axapta, Great Plains and the other Dynamics products before the name change. But now you can see that the only thing Microsoft has archived is that the number of people searching for "Microsoft Dynamics" is the same as the current number of people searching for both Navision and Great Plains.

The only place where the name change almost has been a success is for Axapta. Here the trend shows that today there are just as many people searching for Axapta as there are searching for "Dynamics AX". But I think that's really just because Axapta was not such a old brand like Navison and Great Plains.
Axapta had "only"  around since 1998. And then Axapta, as unique as it is, doesn't really catch that easy. For a very long time I didn't even know how to spell it, and many people was like me. Some of the different ways to spell Axapta I have seen are: Axepta, Axcapta and acxapta. If you don't believe me then try to search for it your self!

So I'm not in doubt anymore. If I where to make the decision, then I would change the names to:

  • Microsoft Dynamics Navision
  • Microsoft Dynamics Great Plains
  • Microsoft Dynamics AX
  • Microsoft Dynamics Solomon

And I would rather do it today than tomorrow.

Personally I have decided to make the change here on DynamicsUser.Net that I will go back to use Navision as the dominant name and leave Dynamics NAV as the secondary name.

I'm sorry Microsoft, but I have a business to run and the customers are king. And they surely prefer Navision to Dynamics NAV.

Comment List
  • A right name is very important, must be "easy to use" especially in "not english" countries.  I hope Microsoft is considering very well all the options. We had examples of cars not sold in Italy due to a wrong name (bad meaning).

  • @themave: You'll meet this attitude from many Microsoft employees, especially from the "classic" ones. The sad thing is that they actually beleives it themselves.

    @iceborg: It's not that I think Microsoft is actually aware of what they are doing. They are very good at making plans. The statement of directions is nothing but a plan. The plan to change the names to Dynamics XX was also a plan.

  • For those of you that do have access to partnersource should read this:

    NAV has a roadmap outlined to 2017...that is far longer that most of the competitors.

    So it must be a very slow and painful death MS is planning for :-)

  • For those of you that do have access to partnersource should read this:

    NAV has a roadmap outlined to 2017...that is far longer that most of the competitors.

    So it must be a very slow and painful death MS is planned for  :-)

  • This is interesting, the small company I work for was bought be a very large company recently. And I was just sitting in on a web demo of the future of Dynamics and when I started talking about my experiences with Navision, Microsoft knew what I was talking about, but the other listeners from the sister companies participating on the call.  didn't have a clue what it was.  They started asking what about this other program Navision, where does it fit in, Microsoft promptly told them I was using an old name, and they should just think of Dynamics. and when they worked with a solution center, they would help determine the product to use. so, microsoft was saying don't even think of individual programs just worry about dynamics from Microsoft, it will take care of your needs.