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Can anyone recommend a strategy to increase user adoption?

I am working on customizing and implementing CRM Online for my company and I want to know what is the best way to increase the number of users? How can I make it easier for them to start using it and understand its value?

  • hi dan,

    it is a big problem to promote the crm among the crm users of companies.because they dont want to save a lot of records this point you should make customizations for what they request to work easily.

    on the other hand the workflow is also useful making them love the crm.

  • Dan,
    Voice2insight is a great tool for user adoption and has recently integrated with Microsoft Dynamics CRM.

  • Base their commissions out of the data in CRM. Provide your management team with reports out of CRM. Have your Management make statements to the team that If things are not tracked in CRM, they probably did not happen! Adoption will follow.

    Of course, you also have to make it as easy as possible for the team to get value out of it for them, and make it easy on them.

  • Hi Dan,

    User adoption is a complicated process.  Many companies get into trouble because they don't identify both the drivers of adoption as well as the organizational barriers that prevent people from using the system (even if they want to do so).  Also, many CRM projects can drive initial adoption only to see it fall over time if they don't have any ongoing effort to make sure people continue to use the system.

    Here are some links that you might find helpful:

    Free eBook: "Avoid the CRM Failure Zone - 5 Steps to Achieving Success"

    You can also find other great resources, such as our user adoption "Quick Tips" emails, our free online assessment (the "User Adoption Challenge") and our  user adoption "Insights" blog at

    Hope this helps,