Your CRM system: Nemesis or ally of the sales team?

As salespeople, we need to use a Customer Relationship Management (CRM) system to ensure adequate lead capturing, follow up and nurturing - crucial aspects that have led to many celebrated deal closures and pats on the back for me and my sales comrades. Most CRM systems perform the task of relationship management very well. The main problem with these systems, however, is the misconception that a CRM system will magically help salespeople sell more or become better at their jobs. ...read more
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