There is a lot talk among sales and marketing people
about marketing automation, both the process and the tools needed to implement
solutions. Many larger software companies like Microsoft, Salesforce.com, Oracle,
and Adobe have bought marketing-related vendors, banking on the fact that the
market is on a hockey stick rise in sales. Analysts like Gartner still consider
marketing automation as the next frontier in CRM lead management.
We recently ran a tool against more than 1,420
business websites to understand which marketing automation tools were being
used on them. 200 of those could not be scraped leaving about 1,200 websites
for analysis. Of those only 140 or 11.6% had a marketing automati...