Leaders at SSB Consulting
Group never imagined that a single engagement with a performing arts center
would result in a new business unit, one that accounts for half of their
business. But if a company can solve a key challenge for an entire market, significant
new opportunities will surely follow.
For SSB, that business challenge is data analytics, and more
specifically the ability for sports and entertainment companies to capture data
flowing through ticketing systems and convert it into actionable insights that
can help drive customer loyalty and increase sales.
For the Portla...