CRM implementations: How to avoid a failure to launch

CRM software is ever evolving, requiring companies to regularly undergo new implementation projects or upgrade their existing software. This level of activity keeps consultants busy, but it also might lead some companies to become overly reliant on outside experts. Without internal stakeholders taking ownership of the process - particularly on matters related to internal users, business requirements, and buy-in - a company can end up with expensive software that is not used to its potential... Read the full text.
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