Do you find yourself asking how you can leverage all your data for more intelligent Customer Engagement?
Transforming data into actionable intelligent insight has several challenges. Joining together data from multiple structured and unstructured sources with different identities is complex. It requires elaborate computational, storage and processing infrastructure that can scale to the ever-growing volume of your data. Also, valuable data science resources should be focused on critical business problems rather than data wrangling.
What if, there was a service that understands the way data is stored in different data systems, brings together this data easily with near-instant updates and makes it easy to apply pre-packaged analytics that allows you to develop an always up-to-date customer profile?
Microsoft Dynamics 365 for Customer Insights is that service for you. It is a cloud-based SaaS service that enables organizations of all sizes to bring together data from multiple sources and generate knowledge and insights for your business.
Customer 360° is first among the many Big Data Analytics apps that is built on Customer Insights and is currently available for public preview. In the near future, more will be available on top of the Customer Insights service.
The key components involved in having your Customer 360° application up and running are:
– Ashwarya Poddar