We are proud to announce the August 2018 update of Dynamics 365 for Marketing, which is available starting now!
For even more information about this update, including known and fixed issues, see the Dynamics 365 for Marketing readme page.
Dynamics 365 for Marketing includes both solutions, which must be installed on your own Dynamics 365 instances, and services, which are centrally managed by Microsoft.
To benefit from solution updates, you must manually discover and apply them to your instances as described in Keep Marketing up to date.
To benefit from services updates, you don’t have to do anything—these improvements are being rolled out on a continuous basis and will become available to your instances automatically as soon as the services in your region are finished updating.
We’ve expanded the dynamic-content capabilities for email messages, so now you can set up if-then statements and for-each loops to control message content. These features further enhance the previous ability to personalize messages with dynamic values fetched from recipients' contact records and related fields. This feature is being rolled out gradually, so it may not be available to your organization right away. For more information, including how to find out if you have this feature yet, see Add dynamic content to email messages.
The following new marketing insights are now available:
For more information, see Analyze results to gain insights.
The double opt-in process (also known as confirmed opt-in) asks contacts who sign up for a new subscription list, or who choose to increase their level of GDPR data-protection consent, to confirm their request by clicking on a link sent to their registered email address. This system helps make sure that the request is intentional, and that the supplied email address is legitimate and functional. Double opt-in is optional in Dynamics 365 for Marketing, but it is a good idea to use it, and in many countries/regions (especially in Europe), it's required by law.
For details about how to set up and use the double opt-in feature, see Set up double opt-in for new subscriptions and consent changes.
Event management functionality has been enhanced with the following:
Marketing segments now offer:
New documentation topics will help you discover existing features and be more productive. New topics include: