Social Media + CRM Accelerates Customer Service Response, Builds Loyalty

When a customer calls with a complaint or service issue, the conversation is between just your company and the customer. But when the customer goes to Twitter to complain, now you have a potential wildfire to contend with. Ignore it, and the flames spread. Address it, but slowly, your company comes across as apathetic. Answer [...]

Social Media + CRM Accelerates Customer Service Response, Builds Loyalty is a post from: CRM Software Blog

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