As we begin the new year, it’s time to review your previous marketing strategies and strategize for the upcoming year. Here is a list of 6 proven marketing tips that will boost your business. We hope you find our marketing tips useful.
Selling is all about the benefit. Focus on how your product or service will improve users’ lives. People do not buy things just for the sake of buying- they want it to solve their problems! It has been proven that most purchasing decisions are emotional, not rational. Marketers need to spend a great deal of time getting to know their target market, or buyer persona. Once they know this, it is much easier to personalize sales and marketing messages, anticipate the needs of their target market, and exceed expectations. It is a proven fact that having a well-defined buyer persona can help you build a more effective marketing plan and target your marketing campaigns and offers to the right groups of prospects. Hasse Jansen has written extensively about the benefits of buyer personas.
Today, there are so many marketing channels. There are not only many social media platforms that you can market on, but there are also content and email marketing, as well as the vast online world. The world is your oyster - take advantage of it!
Most companies do exactly the opposite. They wait until a product is perfect and then they market it. What they really should be doing is generating interest before the product is offered. Let customers know the product is coming. Sell the benefits before the product has arrived. When the product is here, you are ready and so are they.
The market is becoming increasingly competitive. Your competitors are likely offering products and services that include a lot of the same features. Look at what your competitors are offering - and improve on it. You need to make your offer the most attractive and do something that stands out. This goes back to the idea of selling the benefit - not the feature. Convince prospects that your offer is going to solve their problems. Spend some time thinking about what makes you unique and focus on it! That is what is going to make prospects choose you over the competitors.
If you are going to invest time and money in marketing, you want to be sure your investment is paying off. You need to be able to track conversions that stem from each marketing campaign. You may want to run many marketing campaigns at once so you can compare. Throw out the ones that don't work and keep the ones that do. Marketing Automation, combined with a CRM system for managing sales, is a great way to track and monitor your marketing campaigns. Learn more about how enCloud9's Marketing Accelerator can benefit you by visiting http://bit.ly/2FhV1Vq.
Many companies do exactly the opposite. They try to answer as many questions as possible and give as much information as they can. You want to give prospects a reason to contact you. There should be a basic level of information offered, but it should inspire them to contact you.
So there you have it- 6 proven ways to boost your marketing in the New Year. We hope you found something of use on our list of marketing tips. To learn about some other simple ways you can step up your marketing, click here.
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