Where do KPI Goals come from please??

Hello all,

I'm working within the standard Microsoft Dynamics AX 2012 R2 demo image, and am trying to set up some decent data for a presentation.  Within the KPI listing, I have a number of values, but I can't seem to find where the "Goals" for each KPI are entered.  Could anyone point me in the right direction please?  Example - Total Revenue Goal or New Leads Goal.

Thank you.