How to refer to Dynamics AX in the new Dynamics 365 world

Hey everyone,

I could have posted this in the Dynamics 365 forum, but I'm looking for some feedback in the AX community, instead.

As most of you know, as of November 1st, 2016, Microsoft is switching their branding of Dynamics AX (or Dynamics AX Online or Dynamics AX 7) to Microsoft Dynamics 365 for Enterprise Operations App.  While this abundance of words is confusing anyways, it's additionally confusing because of the additional offerings in the non-enterprise space.  In addition to Microsoft Dynamics 365 for Enterprise there's also a Microsoft Dynamics 365 for Business.  The "for Business" offering is intended for companies in the <250 employee ranges and the "for Enterprise" offering is for greater than that.

If I want to write a tweet, or a post, or have an in-person discussion with someone, the only way to be specific enough is to use the full name, which costs 52 characters.  We need a way to shorten this, but still be accurate.  I recently ran into an issue with some "for Business" folks on Twitter where I wasn't specific enough and people started getting confused.

What do people think?  Is the Kelly Kane-initiated #D3FO hashtag good enough?  Does it need an "E" for the enterprise piece (#D3FEO)?  Let me know what you think.  I tried having this discussion on Twitter, but I kept running out of characters!

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  • Unfortunately, i think the confusion is just going to get worse. I've seen marketing and branding from Microsoft themselves where the two different sets of apps (some for business and some for enterprise) are intermingled. This makes things complicated as you try to figure out if they're talking about Sales app in business edition D365 or the Sales module of CRM in the enterprise edition. Going forward just calling it Dynamics 365 isn't going to be enough.

    Fortunately there is only 1 operations app. So in that instance #D3FO works. But really just if you're talking a direct 1:1 replacement for referencing AX. There will be lots of customers that own all the D365 Enterprise edition apps through Plan 2, as an example. Those folks might need different tags for representing what they use, due to the fact that there is overlap between CRM and AX functionality. Some customers might use Sales Orders in the CRM/Sales app of the enterprise edition while others will want to use Sales Orders in the Operations app. Yes Yes, i know... Just say "common data model" 3 times fast and beetlejuice appears and moves your info between applications. But short of that, it's still a nightmare to reference.

    I know i'm just tossing a lot of complaints against the wall to see what sticks, but another issue I have is with the naming of AX as the "operations app". I've been asked twice now if AX won't have finance any longer due to so many references to the financials app. All of this separate marketing implies (to some new to our community) that its functionality is being broken apart. I'm sure those in the NAV space are going to be asked the same thing when their precious new "financials" used to be able to handle much more than finance.
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