AX Word of the Week: Contoso

Ok, so maybe this isn't TRULY an AX word, but anyone who has ever used an AX demo environment has seen the word Contoso.

So, what is Contoso?


Contoso is the Microsoft demo company that is used to show the functionality of AX. It's not just limited to AX though. You may see Contoso pop up in other products as well! Contoso is a very diverse company. It sells everything from HDMI cables to orange juice. And if you visit their website, www.contoso.com, you might be redirected to another large corporation's official website.


So, if you've ever been like me and laughed at some of the crazy names (looking at you, Julia Funderburk) or found @AliciaContoso on Twitter, you may have spent too much time in an AX demo environment.

screenshot of interaction between AX Soup and Alicia Thomber from Contoso on Twitter.
See? Contoso is real and so is Alicia Thomber and Julia Funderburk.


If you're wondering what in the world I am talking about, spin up a demo AX environment and give it a whirl. I have learned so much about the functionality of AX just by creating a demo environment and playing around. It's a great experience and the worst thing that can happen is that you find some unknown AX functionality that helps a coworker do their job more efficiently. It's really hard to break a demo environment, and you won't have to explain that one to your boss if you do break it. Have fun!

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