LinkedIn rolls out Sales Navigator updates for CRM data validation, sales & marketing integration, Dealbook

LinkedIn has announced some upcoming sales productivity applications as well as features for Sales Navigator aimed at connecting sales and marketing to enable businesses to work more efficiently. Some of the updates will impact the CRM solutions with which Sales Navigator integrates, like Dynamics 365, while others are focused on sales and marketing activities from within the LinkedIn solution.

The new features include:

  • Sales and Marketing Integration -- LinkedIn is planning to integrate Sales Navigator and LinkedIn Campaign manager to allow marketers to more precisely target the accounts and leads the...

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