Affinio launches Integrated Audience Analysis solution in collaboration with Microsoft

Affinio , based in Halifax, announced the launch of its Integrated Audience Analysis offering, in collaboration with Microsoft Global Consumer Goods and Retail Solutions teams. The Audience Analysis solution is offered through Microsoft AppSource, integrating with Dynamics 365. Affinio's release aims to support retailers making data-driven decisions to boost sales and offering greater customer personalization. The product also works to identify unforeseen audience clusters and offer insights... Read the full text.
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