Microsoft and Adobe announced a partnership today at Adobe
Summit that will integrate Dynamics CRM and Dynamics Marketing with
Adobe's Marketing Cloud Solutions.
The partnership will target "many" specific industries, according to a statement, including financial services and travel and leisure.
Thousands of brands worldwide including two thirds of
Fortune 50 companies rely on Adobe Marketing Cloud with over 30.5 trillion
transactions a year, according to Adobe.
Adobe is a consumer of Microsoft Azure for its
Marketing Cloud Solutions. Adobe Campaign and Experience Manager, two of the
solutions in the suite, are Azure certified. Adobe has also partnered with
Microsoft Azure to deliver streaming of major sporting events including the...