At the Sibos global banking event in Boston this
week, Microsoft Corp. highlighted leading banking institutions that are
choosing their technology solutions, including Dynamics CRM.
According to Microsoft, more global system
integrators are building out financial-service-specific solutions on top of
Microsoft Dynamics CRM to deliver industry-specific solutions tailored to the
needs of banking organizations.
RBS-NatWest is one example of a banking organization
that is already using Dynamics CRM to put the customer at the center of its
"NatWest Business Banking uses Microsoft Dynamics CRM,
providing its employees with a unified and highly detailed customer view," said
David Russell, head of CRM services, RBS-NatWest,