If Microsoft's recent MarketingPilot
acquisition left you scratching your head, chances are you weren't
alone. Few people in the Microsoft
Dynamics CRM space seem to have known about the small software company before October, with several marketing
automation vendors telling us they had never seen the company competing on a Dynamics
CRM deal.
So while MarketingPilot's mix of marketing management
capabilities around planning, resource management, brand management, and more may
not be a typical focus area for many in the Dynamics CRM community, Microsoft's
investment reflects a belief that there is an opportunity to win more--and
presumably bi...
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Read the complete post at http://msdynamicsworld.com/story/dynamics-introspective-can-marketingpilot-help-microsoft-carve-out-entirely-new-opportunity-ar
Posted
2012-10-31 14:25
by
Dynamics CRM News