When your company is ready to dip its toe into the lead management/marketing automation realm, one of the key decision points you will reach is “do we implement an automated lead scoring model?”. Part of the reason this is a key decision point is because marketing automation and lead management solutions, like SalesFUSION, are a [...]
A Lead Scoring Primer…The Precursor to Good Lead Management Process is a post from: CRM Software Blog
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Filed under: CRM 2011, CRM Software Implementation Tips, Dynamics CRM for Marketing, CRM Marketing, Workflow Tips and Tricks, CRM Add-On ISV Products, marketing automation, email marketing, lead scoring, lead nurturing, by ISV/Add On Partners, Content Marketing, marketing autoamtion, eMarketing